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One year ago, we declared the first Content Independence Day, and we gave website owners the means to take back control of their content. The deal between crawlers and website owners that had held up for 30 years — we crawl you, and you get referrals — was no longer true. AI was taking everything and sending back nothing, presenting an existential threat to website owners. And so we launched a one-click "Block AI Bots" option, along with a Pay-Per-Crawl marketplace.A lot has changed in
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Search drives most experiences on the web. It's how we get things done, and how nearly everything on the web gets found — the creators, the merchants, the answer to whatever you just typed into a box. For nearly 30 years, that discovery jouey ran on a simple bargain: let a search engine crawl your content, and it sends you visitors. You tued those visitors into a business — through ads, subscriptions, or just the audience itself. Being discoverable and getting paid were the same thing.
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Original content is the lifeblood of conversations and curiosities. Imagine a world without it: we could find a thousand ways to regurgitate the same material that’s already been created, but we would witness the decline of fresh ideas and arguments.Website owners fuel the ecosystem of ideas, news, and interesting tidbits, but they face the increasingly complex challenge of managing traffic to their websites and being paid for their content. While some bot traffic is clearly malicious, it isn’t
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Today we are launching Workers Cache: a tiered cache that sits in front of your Worker, configured by a single line of Wrangler config and the same Cache-Control headers you already know.When Workers Cache is enabled, every cacheable request to your Worker hits Cloudflare's cache first. If there's a fresh cached response, Cloudflare retus it directly — your Worker doesn't run, and you don't pay CPU time for it. On a miss, your Worker runs, and if your response is cacheable,
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Today, the UK govement launched the Cyber Resilience Pledge: a voluntary framework inviting organizations to commit to foundational cybersecurity goveance, board-level accountability, and comprehensive cybersecurity coverage across supply chains. Cloudflare is proud to join the pledge’s founding cohort of signatories and continue our long-standing work with the Department of Science, Iovation and Technology (DSIT), National Cyber Security Centre, and others to shape a more secure, future-r
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Many inteal services at Cloudflare need to read and modify the same control-plane state from across our 330+ global data centers. They need guarantees that different readers never see inconsistent state, and that the system remains available for writes even when some data centers or links fail.But Cloudflare’s network runs across the entire Inteet, and the Inteet is an unpredictable place. Servers and data centers go down. Queues fill up. Links and cables get cut. These conditions make it
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In 2021, we shipped Smart Tiered Cache. The idea: for each origin behind your site, Cloudflare picks the single best upper-tier data center to route through, based on real-time latency. Flip one switch, and we find the fastest path from our network to your origin.That works as long as an origin IP lives in one fixed place. Public cloud origins usually don't. They sit behind anycast or regional unicast front ends, so one origin IP can look equally close to a dozen Cloudflare data centers at
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Bot mitigation is an adversarial game: attackers adapt, defenders respond, and the cycle continues. At Cloudflare, we stay ahead by combining visibility across our global network with signals from the client-side environment. At the network level, we analyze over 1 trillion requests per day to understand reputation, pattes, and anomalies across more than 20% of the web. On the client side, we’ve pushed detection deeper with Cloudflare Tustile, which has evolved from a CAPTCHA replacement to
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On July 3, 2026, the Albanian communications authority (AKEP), the operator of the .al country-code top-level domain (TLD) of Albania, attempted a DNSSEC key rollover. Something went wrong, resulting in DNSSEC validation failures. Any validating DNS resolver receiving these signatures was required by the DNSSEC specification to reject them and retu errors to clients. That includes 1.1.1.1, the public DNS resolver operated by Cloudflare.The .al TLD is the online home of Albanian govement serv
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Cloudflare has deployed new Web Application Firewall (WAF) protections for two critical vulnerabilities affecting WordPress. The protections address an Unauthenticated Remote Code Execution (RCE) vulnerability in WordPress's REST API and a related SQL Injection vulnerability.The WordPress security team disclosed the vulnerabilities to Cloudflare before public release so that we could prepare protections for customers. Cloudflare has deployed the new rules to protect all customers, including
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Starting today, Cloudflare Inteal DNS is generally available. Cloudflare Inteal DNS provides authoritative and recursive DNS for private networks on the same global network and control plane customers already use for public DNS, Zero Trust, networking, and application services.Inteal DNS — sometimes also referred to as private DNS — is one of the last pieces of enterprise infrastructure still managed separately from the rest of the network. Many organizations operate one platform for publi
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For 96 years, the World Cup has been a global phenomenon, uniting nations and communities through a shared love of sportsmanship. While its popularity is nothing new, what is novel today is how rare a truly collective global experience has become. In an era defined by microtrends and algorithmic bubbles, it is increasingly uncommon for people across most countries to engage in the exact same event.  That is precisely the unifying power of the World Cup. Fans from all over the globe reshape their
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Today we’re excited to aounce Cache Response Rules. These are a new rule type that runs after an origin server replies but before Cloudflare caches the content. If you've ever been irked watching something that should easily sail out of cache get dragged back to the origin by a stray Set-Cookie or wrong Cache-Control, headers that are sometimes hard or impossible to strip or change on the origin itself, then Cache Response Rules is that fix, applied at exactly the right moment.  When and
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Border Gateway Protocol (BGP) is the de facto routing protocol of the Inteet. It offers built-in mechanisms to allow entities, represented by Autonomous Systems (ASes), to express how they want to send and receive traffic on the Inteet. One such mechanism is path attributes, which carry essential routing information and metadata for their associated route. The path selection algorithm processes some of these path attributes in a deterministic sequence to calculate the best path for this spec
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Debugging privacy-preserving protocols is hard. Oblivious HTTP has several different steps across four different parties, not to mention binary HTTP encoding and details spread across many draft RFCs. We've taken what we've leaed operating protocols like Oblivious HTTP at the scale of millions of requests per second, and wrapped it up in a nice, clean CLI tool — that we are open-sourcing today.We call it our privacy-client, or pvcli. We’re releasing it under the Apache-2.0 License, a
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